Business Intelligence (BI) refers to the technologies, applications and practices for collecting, integrating, analyzing and presenting company data. The aim of BI is to support the decision-making process in companies by transforming data into meaningful insights and information.
BI systems collect data from various sources, including enterprise applications, external data sources and social media. This data is then stored in a central database or data warehouse, where it is cleansed, transformed and modeled to make it accessible for analysis.
BI analysis methods include data-based techniques such as statistical analyses, data mining, machine learning and predictive analytics. The aim is to identify trends and patterns in the data and present this information in the form of reports, dashboards or visualizations that help decision-makers in companies to make informed decisions.
BI systems are used in a variety of business areas, including finance, marketing, sales, human resources and supply chain management. The benefits of BI include improved decision-making, better control of business processes and greater efficiency in the use of data.
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